An illustrator wanted a redevelopment and change of platform for his e-commerce site to showcase his increasingly large portfolio. I met all his requirements and online sales went through the roof, far exceeding his expectations. In fact, online sales were so strong as a result of the redesign, new staff members were employed to assist with despatch. In the process I also changed the design of the original logo. Although it was, as to be expected, beautifully illustrated, it lacked the ability to be applied to different medium and retain an impact. I took some elements from this and applied it to a more compact and punchier logo.